This framework helps Worldsphere.ai systematically identify, categorize, and re-engage with all historical contacts and opportunities that may have fallen through the cracks during periods of focus on major prospects like Gallagher.

Opportunity Categorization Matrix

Category Description Examples Priority
Active Users Created accounts, may still be using Platform logins, API users ⭐⭐⭐⭐⭐
Beta Signups Registered but never activated Form submissions ⭐⭐⭐⭐
Free Work Recipients Received custom analysis/features CV technology beneficiaries ⭐⭐⭐⭐⭐

Re-engagement Templates