This hypothesis board helps you track and test your core business assumptions for both product lines, ensuring your limited resources are focused on validating the most critical hypotheses.

Current Hypotheses

Product Hypothesis Status Evidence Next Test
Insurance Platform Insurance brokers will pay $X/month for our risk visualization platform Testing Positive feedback from Gallagher & Alliant Simplified pilot offering
CV Technology Weather agencies need real-time wind visualization from satellite imagery Validated National Hurricane Center validation Test pricing model

Resource Allocation Decision Matrix

<aside> ⚖️ When deciding where to allocate your limited resources between products, consider:

  1. Which product has stronger validation evidence?
  2. Which has shorter path to revenue?
  3. Which has larger total addressable market?
  4. Which aligns better with team capabilities?
  5. Which has lower customer acquisition cost?

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Lean Startup Approach to Dual Products